HVAC companies
Seasonal swings, install vs service margin, warranty exposure, deposits sitting in the wrong bucket.
Services & pricing
Month to month. No contracts. No surprises.
Three ways to work directly with Joseph and the Square Books team — from a free, no-pressure look at your business to a full fractional CFO partnership. You'll always know who's in your books, and why.
Start here
Financial Assessment
See where your money actually goes.
FreeOne-time
- Two-year review of your business
- Income & expense trend graphs
- Average value of sales analysis
- Professional eyes on your numbers
- 2–3 strategic moves you can make now
100% free · No credit card · 24-hr response
Monthly Bookkeeping + Coaching
Accurate books, plus a coach in your corner.
$500+per month
- Accurate, timely monthly financials
- 1 hour of coaching every month
- Clean monthly close & reconciliation
- Plain-English monthly reports
- Email access to our team
Month-to-month · Cancel anytime
Fractional CFO Service
Your strategic financial partner.
$1,500+per month
- Annual goal setting workshop
- Monthly updates, analysis & coaching
- Cash flow forecasting & scorecards
- Unlimited email access to Joseph & team
- Scales with the complexity of your business
Free intro call · No long-term contract
How it works
A simple, repeatable system.
All meetings are virtual. The engagement is month-to-month, with no long-term contract.
01Step
Get to know you
An initial meeting to understand you, your business, and what success looks like.
02Step
Free assessment
We perform a two-year financial assessment — no charge, no obligation.
03Step
Kick-off & goal setting
Together we set ambitious-but-realistic goals for the year.
04Step
Forecast & plan
We upload your financials into our forecasting system and identify quick wins.
05Step
Monthly scorecard
End-of-month numbers + a simple scorecard highlighting wins and opportunities.
06Step
Coach & adjust
Monthly meeting to coach, adjust, and protect profits — every month.
Who we work with
We speak trades, service, and nonprofit — fluently.
Nine years working with HVAC shops, plumbers, GCs, electricians, landscapers, and nonprofit directors. We already know what a job-cost report should look like, why your March cash flow always lies, and what the IRS does with a 1099 vs a W-2 crew. You won't have to explain your business to us twice.
Plumbing businesses
Truck rolls, on-call labor, parts markup, and the gap between billable hours and what actually hits the bank.
General contractors
Job costing that ties to QuickBooks, retainage tracking, draws, and over/under-billings that wreck cash flow.
Trades & specialty crews
Electricians, landscapers, carpenters, roofers — crew profitability, equipment depreciation, owner pay that actually makes sense.
Service-based businesses
Recurring revenue, scheduling-software exports, tech utilization, and pricing that protects your margin instead of eating it.
Nonprofits
Restricted vs unrestricted funds, board-ready reporting, grant tracking, and a clean Form 990 your auditor won't fight you on.
Also a great fit
- Professional services
- Coaches & consultants
- Established field-service ops
- Owner-operators doing $500K–$10M
Honest fit
We're upfront about who we don't work best with.
- E-commerce & retail
- Inventory-heavy businesses
- Owners under 3 years in business
If that's you, we'll happily point you to someone who's a better fit.
Ready when you are
Good sales but no cash?
See where your money actually goes. Two years of your numbers, reviewed by a fractional CFO — completely free, no obligation.
Free · No credit card · No obligation · Reply within 24 hours